Robots, VR, holograms and AI providing power to planners at IMEX in Frankfurt
U.S., April 25 -- "As consumers we're now used to - and expect - highly curated content in most aspects of our lives. Netflix gives viewers access to an incredible 100 million products tailored to their preferences for example - and this expectation extends through to the events we attend.
"Every attendee has different personal and emotional requirements and planners are seeing a greater need to offer a more individual and personalised experience at events," explains Carina Bauer, CEO IMEX Group.
Technology is one of the tools planners can use to power a personalized experience for delegates - according to EventMB.com, over half (59%) of event planners predict that their use of event technology will increase. Event technology features l...
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