U.S., April 23 -- Caribbean tourism brands, including destinations, organizations, and businesses, must put people first in order to come out of the global Covid-19 pandemic stronger. That's the advice from Carla Santiago, the general manager of the Miami office of Edelman, a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

"It is critical that brands are able to sustain, remain and build their trust during this time. What is most critical that will impact brands in the short and long term is that brands are expected to put people ahead of profits during this pandemic," Santiago says in a new podcast series produced by the Caribbean Tourism Organizatio...