U.S., Nov. 11 -- The African Tourism Board appointed Dov Kalmann as its ambassador to Israel last week.

This announcement was made during the World Travel Market in London.

Kalmann (60, married +3), has recently stepped down as CEO of Noya Holidays. Since then he is focused on creating a marketing bridge between foreign tourism brands and entities that have an interest in the booming Israeli outbound market. Kalmann is operating these projects through " Pita Marketing ", a brand that belongs to Kalmanns' company Noya Marketing & Tourism Ltd.

Kalmann reacted with excitement about the nomination as the "Ambassador" of Africa in Israel: "This nomination is not merely an expression of appreciation but actually obliges us to create a change...