Mumbai, April 25 -- Zouk, a proudly Indian and 100% vegan lifestyle brand, on Friday announced the launch of its latest campaign, 'A Bagful of You' -- promoting its cruelty-free materials and signature Indian prints that have made the handbag evolve into more than a style statement.
Fronted by National Award-winning actress and style icon Kriti Sanon, the 'A Bagful of You' campaign aims to champion stories of real Indian women - their pride, purpose, and presence in every walk of life.
Unveiled ahead of IPL 2025, the campaign makes its grand debut during India's most-watched cricketing event through connected TV, while simultaneously lighting up digital platforms including YouTube, Instagram, and Facebook. With a strong offline presence th...