Hyderabad, Feb. 3 -- Zomato, a restaurant discovery and food ordering and delivery platform, on Tuesday announced the launch of its 'Healthy High-Five Challenge', a strategic, engagement-led initiative aimed at driving sustained demand for healthier food options during the post- New Year consumption slowdown.
Rolled out exclusively on Zomato's Healthy Mode, the challenge uses gamification to convert health intent into repeat action. Customers earn a 'High-Five' for every qualifying order that meets defined nutritional benchmarks including a minimum of 20 grams of protein and a high Healthy Score, which assesses dishes based on protein, complex carbohydrates, fibre, and micronutrients rather than calorie count alone.
Under the program, fou...