Bengaluru, July 23 -- Zee Entertainment Enterprises Ltd has launched two new television channels - ZeePower Kannada and ZeeBanglaSonar - with a clear business objective: full return on investment within three years.
The company is banking on disciplined capital deployment, hybrid storytelling, and smart monetization to ensure swift financial turnaround, despite the current competitive clutter in India's broadcasting landscape.
While Zee declined to reveal the exact investment amounts, Ashish Sehgal, Chief Growth Officer - Advertisement Revenue - emphasised that the outlay is measured and designed for maximum efficiency.
"We are very clear in our approach-these channels will recover their investment within a three-year period. We are en...