Bengaluru, Nov. 27 -- Corporate-backed cycling events like the HCL Cyclothon are gaining attention across India, but questions remain about their long-term impact on grassroots development and athlete performance. Rajat Chandolia,Associate Vice President and Head of Brand at HCL Group, defended the model, saying the focus is on creating a sustainable ecosystem, not just a one-day spectacle.
"It's important to clarify that our approach to cycling is not limited to single-day events or headline-driven visibility. Our involvement is part of a broader philosophy: supporting the sport itself, not just elite individuals," Chandolia told reporters.
He highlighted a year-round engagement strategy that includes community rides, awareness drives, s...