Bengaluru, Nov. 26 -- The Board of Control for Cricket in India (BCCI) on Wednesday announced the onboarding of new commercial partners for the Women's Premier League (WPL) for the 2026 and 2027 seasons, in deals collectively valued at Rs 48 crore.
ChatGPT and Kingfisher Packaged Drinking Water join the WPL as Premier Partners, while CEAT continues as the Strategic Time-Out Partner and Bisleri comes on board as the Beverage Partner. The existing lineup includes TATA Group as Title Partner and Sintex and Herbalife as Premier Partners.
BCCI President Mithun Manhas said the new agreements highlight the league's growing global appeal and commercial strength, noting that the retention and onboarding of partners reinforces WPL's progressive vis...