Jammu, Dec. 9 -- Jammu and Kashmir Chief Minister Omar Abdullah today stressed the need for high-quality, and effective presentation at national and international travel marts, to reflect the true potential of Jammu and Kashmir tourism.
Chairing a meeting to review tourism promotion and publicity activities of the Tourism Department with a focus on enhancing the J&K's visibility and increasing visitor engagement to further strengthen J&K's tourism profile, the Chief Minister directed the Tourism Department to prepare an advance annual calendar of events to ensure better planning, effective execution and improved coordination.
Directing targeted promotional strategies, the Chief Minister said that tourism publicity and advertising should b...