Mumbai, Sept. 23 -- Oxpecker, India's next-generation homegrown activewear and athleisure brand, proudly announces Indian international cricketer Washington Sundar as its first-ever brand ambassador. With this association, Oxpecker steps into a new phase of growth, signalling its ambition to redefine how India experiences activewear and athleisure.

For Washington, celebrated for his calm consistency, grit, and all-round performances on the global cricket stage, this partnership is more than a brand tie-up; it is a meeting of minds. Oxpecker's on-point message, "Show Up", mirrors the athlete's personal mantra of resilience and balance, both on and off the field.

"What excites me most is seeing a young entrepreneur identify a real gap in th...