Thiruvananthapuram, Nov. 4 -- Vice-President C. P. Radhakrishnan on Monday called upon stakeholders of the coir sector to intensify efforts to position Indian coir as a global brand through innovation, modern branding, and expansion into new international markets.
Interacting with members of the Federation of Indian Coir Exporters' Associations (FICEA) in Kollam, the Vice-President praised the resilience, growth, and evolving strengths of India's coir industry.
The interaction brought together leading exporters, industry heads, and FICEA members to acknowledge the sector's remarkable progress.
Addressing the gathering, Radhakrishnan highlighted the crucial role of exporters and stakeholders in placing the Indian coir industry on the glob...