Chennai, May 6 -- The iconic Virudhunagar Samba Chilli, renowned for its vibrant red colour, moderate heat, and distinctive wrinkled texture from the State of Tamil Nadu, has been granted the Geographical Indication tag by the GI Registry, Government of India.

To celebrate this historic occasion, the Krishi Vigyan Kendra (KVK), Kovilangulam, hosted a meeting in Virudhunagar on Tuesday.

The event brought together key stakeholders-including Madurai Agribusiness Incubation Forum (MABIF), the Virudhunagar Chilli Merchants Association, Confederation of Indian Industry, Tamil Nadu Agricultural University's (TNAU) Horticulture Department, and, most importantly, the dedicated farmers who have preserved and nurtured this unique crop for generat...