Bengaluru, May 4 -- Tech giant Meta Platforms and eyewear brand Oakley on Monday announced a collaboration with Indian cricket star Virat Kohli, who will front the launch campaign for Oakley Meta Performance AI glasses in India during the ongoing cricket season.
The collaboration aims to showcase how AI-powered wearable technology can enhance "Athletic Intelligence" by helping athletes train, analyse performance, capture moments hands-free and share content seamlessly.
According to the companies, the campaign will offer fans a first-person glimpse into Kohli's world, including training sessions, match preparation and behind-the-scenes moments through the Oakley Meta Performance AI glasses. The device features hands-free AI support, real-t...