Thiruvananthapuram, Aug. 12 -- UST, a leading digital transformation solutions company, has expanded its UST Lifeline Project, which aims to foster a culture of regular blood donation and awareness, to the Kochi region.

The project, which was launched in Thiruvananthapuram last year, is being taken forward in partnership with the Kerala Police's Pol-Blood initiative and the Kerala State Blood Transfusion Council (KSBTC).

Since its inception in May 2024 in Thiruvananthapuram, UST Lifeline has enabled hundreds of successful blood donations. So far, 12 blood donation camps have been conducted, resulting in 781 registrations and 497 successful donations. Additionally, 250 blood requests have been fulfilled through Pol-Blood and the Kerala Sta...