Lucknow, May 11 -- With 12 new additions, the One District, One Product (ODOP) scheme which has transformed Uttar Pradesh's traditional crafts into global brands, now boasts 74 unique products, setting a model now replicated across the country, an official said here on Sunday.
Earlier, the total number of ODOPs in UP was 62.
Secretary Micro, Small and Medium Enterprises (MSME) Pranjal Yadav said that Chief Minister Yogi Adityanath's ambitious ODOP scheme is being widely discussed and appreciated nationwide. "Recognising its transformative impact, other states have also begun replicating the model," he said.
He said that due to the CM's foresight, the unique traditional industries of each district are now gaining national and internati...