New Delhi, Feb. 25 -- Concerned over massive plastic waste at the Maha Kumbh, being held at Prayagraj, Uttar Pradesh, Aditya Birla group company UltraTech Cement has launched a "waste management" initiative in partnership with Prayagraj Nagar Nigam (local administration).
The initiative, titled Mahakumbh ka Mahasankalp, aims to address the challenge of plastic waste at the Maha Kumbh, considered to be the world's largest spiritual gathering, the company said in a release.
Mahakumbh ka Mahasankalp initiative commenced on January 22nd, 2025 and will run up to February 28th, 2025. The initiative aims to collect plastic waste and process it to use as alternative fuel for cement manufacturing at Dalla Cement Works, UltraTech's integrated manuf...