Bangalore, Dec. 10 -- Uber India has taken a significant step in transforming business logistics in India with the launch of Uber Direct in Bengalur, powered by the Open Network for Digital Commerce (ONDC).
This marks a strategic pivot for the company from consumer-focused delivery services to enterprise-grade, B2B logistics solutions.
Unlike Uber Courier, which is booked directly by customers through the Uber app, Uber Direct functions as a behind-the-scenes logistics engine for businesses. Orders are placed by customers on a seller's website or app, and Uber Direct ensures seamless delivery without the end-user interacting with Uber until the delivery partner arrives. This model offers businesses a standardized, plug-and-play solution f...