Hyderabad, March 13 -- The two-day 12th IBS Conference on Marketing and Business Strategy (ICOMBS-2026) organised by ICFAI Business School Hyderabad began here on Friday with the theme "AI-Driven Sustainability: Innovating for a Better Tomorrow."Swetha Keesara, Managing Director at Accenture, attended the inaugural session as the chief guest, while Amir Ullah Khan, Member of the Telangana Public Service Commission, delivered the keynote address.
In her address, Keesara highlighted key aspects shaping the age of artificial intelligence, including designing for the future, reimagining business landscapes, stronger governance for AI, responsible AI and AI literacy. She noted that AI is playing a critical role in sectors such as healthcare and...