Tirumala, Sept. 24 -- The nine-day annual brahmotsavams in Tirumala commenced on a spectacular religious note with the grand ceremonial sacred Garuda flag hoisting ceremony atop the temple pole on Wednesday evening.
Traditionally called Dhwjarohanam, the primary purpose behind this celestial flag hoisting ceremony, bearing the image of Garudalwar-the, the favourite carrier of Sri Maha Vishnu(Venkateswara), is to invite the deities of all the 14 worlds and other celestial beings to participate in the Brahmotsavam festivities.
Significance of Dhwajarohanam: The Vedic chants by the archakas include "Namostute Dhwajaay Sakala Bhuvana Janahitaaya, Vimala Bhodakaaya, Mahita Mangalaaya" during Dhwajarohanam, praising the flag as a beacon of puri...