Hyderabad, Nov. 1 -- Emphasising that the number of lives lost in road accidents every year is nearly ten times higher than those lost in incidents of murder, State Director General of Police (DGP) B. Shivadhar Reddy today announced that a new state-wide awareness campaign on road safety titled "Arrive Alive" will be launched soon.
Speaking at a meeting held here with the senior police officers, representatives of NGOs and road safety experts, Reddy that in view of this alarming trend ( accidents), stating that road safety must be treated as a public priority.
DGP informed that the "Arrive Alive" campaign will be conducted across the State for 15 days during December to promote awareness on road safety.
The program will be designed in co...