Hyderabad, Jan. 10 -- : Hyderabad-based Techno Paints on Saturday announced it has roped in cricket legend and Bharat Ratna awardee Sachin Tendulkar as its brand ambassador for three years and announced plans to raise Rs 500 crore through an initial public offering (IPO) during this fiscal to support its expansion plans.
Addressing the media, Techno Paints and Chemicals' Chairman Akuri Srinivas Reddy said the association with Tendulkar would strengthen the brand as the company scales up its domestic and global presence.
"We are honoured to collaborate with one of the world's most iconic cricketers," he said.
Techno Paints, which has been operating in the domestic paints industry for 25 years, currently operates in eight states.
In 2023,...