Thiruvananthapuram, Nov. 4 -- Tata Tea Kannan Devan has launched a special campaign blending tradition with technology through an immersive 3D anamorphic installation and striking outdoor displays across major cities in Kerala.
The campaign features a visually rich film that captures the essence of Kerala's natural beauty, cultural legacy, and the pride of its people.
Taking the experience beyond screens, the brand has set up a large-scale 3D installation in Thiruvananthapuram, where elements from the film are brought to life to offer visitors an illusion-led experience symbolising the state's identity.
Further expanding the initiative, specially designed outdoor displays (OOH) have been installed across Thiruvananthapuram, Kochi, Thriss...