Bengaluru, May 23 -- The Karnataka government is facing a wave of criticism over the appointment of Bollywood actress Tamannaah Bhatia as the brand ambassador for Mysore Sandal Soap, with pro-Kannada groups and cultural voices questioning why Karnataka-origin stars like Deepika Padukone were overlooked for the role.
Tamannaah, a Mumbai-based actress with pan-India appeal, has signed a Rs 6.2 crore deal with Karnataka Soaps and Detergents Ltd (KSDL) to endorse its iconic product for two years. However, the decision has ignited a backlash, with Kannada activists calling it a slight to local pride and a missed opportunity to showcase home-grown talent like Deepika, who hails from Bengaluru and enjoys wider recognition.
"It is disappointing t...