Chennai, April 24 -- When a legacy travel brand famous for innovations meets a visionary designer renowned for reshaping Indian couture-something iconic is bound to happen.

Manish Malhotra x Samsonite is more than a collaboration - it's a landmark moment that reimagines what luxury luggage can look and feel like.

And Social Beat brought this collaboration to lifewith a campaign that felt just as elevated, stylish, and statement-making as the collection itself.

The idea was simple: don't just launch a bag-launch something rare, desirable, and bound in legacy.

The pre-buzz kicked off with subtle sightings of Manish Malhotra himself carrying the bag. No big reveal, no overt branding-just intrigue.

This was followed by a curated wave o...