New Delhi, March 27 -- Riding on the popularity of India's Premier League (IPL) Cricket, Shalimar Paints has partnered with Ambani owned franchise Mumbai Indians (MI) as their Official Paint Partner for this season. Shalimar Paints aims to strengthen its brand presence and engage millions of cricket enthusiasts across the country, particularly in Tier 2 and Tier 3 markets, where penetration is higher and expected to grow. This collaboration leverages the unparalleled popularity of cricket in India to showcase Shalimar products, aligning seamlessly with our ethos of excellence and performance, the company said in a release. Commencing on the association, Kuldip Raina, Director, Shalimar Paints said, "At Shalimar Paints, we are thrilled to pa...