New Delhi, March 7 -- The Supreme Court on Friday deferred the hearing of the Indian Medical Association's (IMA) plea concerning misleading claims and advertisements by Patanjali Ayurveda, emphasizing the need for an "exhaustive order" to ensure effective implementation of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 (DMR Act).

A Bench comprising Justice Abhay S. Oka and Justice Ujjal Bhuyan observed that despite submissions by various states, compliance with the Act remains inadequate.

During the proceedings, Senior Advocate Shadan Farasat, the Amicus Curiae in the case, acknowledged some improvement in compliance but noted that full adherence had yet to be achieved.

"The Chief Secretaries have filed additional...