Mumbai, Dec. 10 -- The Federation of Retailers Association of India (FRAI) has appealed to the Government of India for stronger measures to support small retailers, warning that thousands of local grocery and kirana shop owners are facing an existential crisis due to the rapid rise of e-commerce and quick-commerce platforms.

"The rapid rise of e-commerce and quick-commerce platforms in India is causing a steep decline in income and livelihoods for thousands of local grocery and kirana shop owners," the association said in a statement. FRAI raised its demands at an event organised on the occasion of the 9th National Retailers Day in New Delhi.

Citing market studies, FRAI noted that at least 200,000 kirana stores closed last year as consume...