Chennai, Feb. 14 -- Reliance Consumer Products Limited (RCPL) on Friday announced the acquisition of Velvette, the iconic FMCG brand renowned for revolutionizing personal care with
its innovative sachet packaging.
This strategic acquisition which entails acquiring the perpetual licence of Velvette aligns with Reliance's ongoing commitment to building a futuristic business with a solid foundation, while
also reviving and reintroducing India's cherished heritage brands to modern consumers.
The addition of Velvette products will complement RCPL's existing portfolio, which is built on
a vision to empower everyday life with global-quality offerings inspired by India, meant for the
world at an honest price.
RCPL's vision for growth goes b...