London, July 15 -- Reddit has announced it is introducing age verification technique on its UK site to stop people aged under 18 from looking at "certain mature content".

The social media platform is bringing in the measures to comply with new rules under the UK's Online Safety Act which require sites that show adult material to introduce "robust" age checking techniques.

Reddit, known for its online communities and discussions, said that while it does not want to know who its audience is: "It would be helpful for our safety efforts to be able to confirm whether you are a child or an adult."

Ofcom, the UK regulator, said: "We expect other companies to follow suit, or face enforcement if they fail to act."

Reddit said that from July 14 (...