Chennai, July 9 -- As it steps into a bold new era ahead of its golden jubilee in 2030, Rajparis, one of Chennai's most respected real estate names, today announced its Vision 2030--unveiling of a refreshed brand identity, appointment of popular film actress Shruti Haasan as its first-ever brand ambassador, and the launch of a boutique luxury project, Blue Jewel, on East Coast Road (ECR).

With this renewed identity, Rajparis is aiming to become a Rs 500 crore revenue company by 2030, driven by strategic expansion, elevated construction and design standards, and deeper customer engagement.

Through its allied venture, Anandam, Rajparis has already consolidated over one million square feet of prime land parcels in Chennai, earmarked ...