Lucknow/Puri, Aug. 23 -- The 40th Annual Convention of the Indian Association of Tour Operators (IATO), which began yesterday in Puri, Odisha, has placed Uttar Pradesh at the centre of national tourism discussions. With the theme "Rejuvenate Inbound @2030", the three-day convention (22-25 August) is hosting nearly 1,000 delegates from across the country, including tour operators, travel media, hoteliers, and policy leaders.
On Day 1, the Uttar Pradesh Tourism pavilion emerged as a key highlight, unveiling the state's diverse offerings - from the Perfume Capital of India, Kannauj to the Spiritual Triangle of Kashi-Ayodhya-Prayagraj, and mega cultural experiences like Deepotsav and Rangotsav. Delegates showed keen interest in the perfume tou...