Bhubaneswar, April 22 -- The State's Tourism Department today unveiled its new brand positioning and tagline, "Think India, Think Odisha", marking a decisive shift towards positioning Odisha as a dynamic, experience-driven global destination.
Aligned with the State's long-term vision under Vision of Samruddha Odisha 2036 and Vision of Vikshit Bharat 2047, the rebranding signals Odisha's transition from being a hidden gem to a confident, globally competitive tourism hub, said officials.
The new tagline was formally launched alongside the announcement of the OMC Puri Coastal Marathon (OPCM), a first-of-its-kind international sporting event aimed at strengthening Odisha's footprint in sports and experiential tourism.
The event was held at T...