Bhubaneswar, Aug. 22 -- Renewing 'Come Home Safe vision' mission, the Odisha's Commerce & Transport Department on Friday announced the launch of the second phase of the Zero Accident Day (ZAD) campaign in mineral-rich Keonjhar district, States' major road accident-prone zone.
Keonjhar figures among the top 100 districts of India for Data-Driven Hyperlocal Interventions (DDHI) of the Ministry of Road Transport and Highways (MoRTH) and IIT Madras.
The ZAD initiative has already demonstrated encouraging results in Bhubaneswar, where accident fatalities have shown a declining trend due to data-driven interventions and community participation, said an official.
The Government is now extending the campaign to Keonjhar with a targeted and compr...