Bhubaneswar, July 30 -- Odisha Chief Minister Mohan Charan Majhi has launched a week-long Akanksha Haat campaign aimed at boosting the market presence of locally made products in the state's remote and underdeveloped regions.
The announcement was made during the Sampurnata Abhiyan award ceremony organised by the Planning and Coordination Department here yesterday.
Launching the initiative, Chief Minister Majhi said the campaign would enhance the economic well-being of local women self-help groups, farmers, artisans, weavers, and others.
"Consumers will now be able to access these locally made products at fair and affordable prices," he added.
Majhi further announced that products under the Akanksha Haat brand will also be made available...