Bhubaneswar, March 12 -- The Odisha Government is set to launch Zero Accident Day (ZAD) as part of a 30-day campaign aimed at promoting responsible road usage.
This pioneering initiative is unique-not only in its vision but also in its leadership.
Spearheaded by women, ZAD is the first-of-its-kind, multi-stakeholder movement designed to foster a cultural shift toward safer roads.
At a high-level preparatory meeting held on Wednesday under the chairpersonship of Principal Secretary, Commerce and Transport, Usha Padhee, experts from IIT Madras presented key strategies to drive this ambitious campaign forward.
Bringing together senior officials, law enforcement agencies, urban planners, and municipal bodies, the discussion focused on desig...