Bhubaneswar, Aug. 22 -- In a decisive step to strengthen road safety under its "Come Home Safe" vision, the Odisha Government has launched the second phase of the Zero Accident Day (ZAD) campaign in Keonjhar, identified as one of the state's major accident hotspots.
Keonjhar has also been recognized by the Ministry of Road Transport and Highways (MoRTH) and IIT Madras as part of the Top 100 Districts for Data-Driven Hyperlocal Interventions (DDHI), highlighting the urgency of this initiative.
The ZAD campaign has already delivered positive results in Bhubaneswar, where fatalities have declined due to data-driven interventions and community participation. Building on this success, the Government is extending the programme to Keonjhar with ...