Bhubaneswar, Aug. 2 -- Odisha's renowned handlooms, handicrafts, and GI-tagged products, which reflect the state's rich cultural heritage, hold strong potential for success in global markets, Governor Dr Hari Babu Kambhampati said today.

Speaking at the World Trade Day event organized by the World Trade Center Bhubaneswar, the Governor emphasized that with proper branding, efficient logistics, and strategic marketing, these unique products can establish a strong presence in international markets.

He praised the event's theme, "Odisha - Eastern India's Economic Engine," calling it timely and appropriate.

Governor Kambhampati highlighted that Odisha is steadily emerging as a vital player in India's international trade landscape. With its a...