Los Angeles, Nov. 25 -- Three-time Grammy winner Ne-Yo, Indian music icon Sonu Nigam, and pioneering Chinese American rapper MC Jin have teamed up with former Warner Music Asia co-president Jonathan Serbin to launch Pacific Music Group, a new Hong Kong-based entertainment company dedicated to developing Pan-Asian talent for global audiences, as per Variety.
The venture represents a strategic push to harness Asia's rapidly expanding influence in the global music industry. The company aims not only to elevate regional artists to international visibility but also to serve as a gateway for Western performers seeking to enter Asian markets.
Pacific Music Group will roll out multiple imprints spanning pop, R&B, hip-hop, electronic and various r...