Myntra targets diaspora in overseas push
Bengaluru, May 19 -- In a significant step towards global expansion, Indian fashion e-commerce platform Myntra on Monday announced the launch of its international shipping operations, beginning with Singapore. The company aims to reach 12-15 per cent of the Indian diaspora in the city-state by offering over 100 Indian fashion brands through its platform.
The move is designed to tap into the rising demand for ethnic and occasion wear among Indians living abroad. "There is a big fashion market of the Indian consumers, especially, which is related to the Indian occasions (festivals, weddings etc)," Myntra CEO Nandita Sinha said.
As part of the plan, Myntra said it would make nearly one lakh items available for international delivery, with ship...
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