Thiruvananthapuram, Aug. 19 -- Thiruvananthapuram Regional Co-operative Milk Producers' Union (TRCMPU) of Milma today introduced in the market its one litre 'Cow Milk' bottle, as part of its product diversification initiative aimed at increasing market share.
The company also came up with the one litre "Cow Milk" bottle with an eye on the Onam sales.
Kerala Minister for Animal Husbandry and Dairy Development J Chinchurani launched the new product at a function at Hotel Dimora here. Finance Minister KN Balagopal presided over the function.
Launch of Milma bottle milk will also help reduce the use of plastic cover, Chinchurani said.
Priced at Rs. 70, 'Milma Cow Milk' will be initially available in sales outlets of Milma, ...