Geneva, May 23 -- Renowned Olympic and sports marketing expert Michael Payne has been appointed Chair of Volleyball World, the International Volleyball Federation (FIVB) announced.
Payne, 67, was the first Marketing and Global Broadcast Rights Director of the International Olympic Committee, serving from 1983 to 2004.
He oversaw the development and implementation of marketing programs for 15 Olympic Summer and Winter Games.
Following the 2004 Athens Olympics, Payne founded Payne Sports Media Strategies, advising many of the world's leading sports organizations, including Formula One, FIVB and CVC Capital Partners.
Volleyball World, founded in 2021, is the exclusive operator of commercial international volleyball and beach volleyball...