Bengaluru, Feb. 7 -- Royal Challengers Bengaluru (RCB) has become the centre of a near USD 2 billion global bidding war after winning its first Indian Premier League (IPL) title in 2025, transforming the franchise's image from underachiever to one of the league's most valuable assets.
Long mocked for heartbreaks and near-misses despite boasting some of cricket's biggest stars, RCB finally broke the jinx in 2025 by lifting their maiden Indian Premier League trophy. The triumph, swiftly followed by a second Women's Premier League crown, has dramatically altered how the franchise is viewed, not just by fans, but by the world's richest investors.
Riding on this surge in sporting and brand value, current owners Diageo, through United Spirits L...