Mumbai, Oct. 6 -- Mahanagar Gas Limited (MGL) has successfully launched Phase 1 of its Salesforce implementation, becoming the first city gas distribution (CGD) company in India to adopt and implement the platform, an official statement said today.
'Salesforce Implementation' refers to customizing, configuring and integrating the Salesforce Customer Relationship Management (CRM) to meet a specific business's unique goals, processes and requirements.
It is launched under the name 'Project PRISM', which aims to enhance customer experience, streamline operations, and enable greater transparency through cutting-edge digital solutions.
Speaking on the occasion, Ashu Shinghal, Managing Director of Mahanagar Gas Limited, said, "The Go-Live is a...