Mumbai, June 1 -- Embracing cutting-edge technology, Shiv Sena (UBT) is turning to artificial intelligence to strengthen its public outreach ahead of the upcoming civic elections in Maharashtra.
The party has notably recreated the iconic voice of its founder, Bal Thackeray, and introduced an AI-powered news anchor for its mouthpiece, Saamana.
Facing political headwinds following the party split and the collapse of the Maha Vikas Aghadi government, the Uddhav Thackeray-led faction is leveraging AI to connect with a broader and younger audience.
Civic polls, including those for the influential Brihanmumbai Municipal Corporation, are expected later this year.
In April, the party used AI to generate a speech in Bal Thackeray's distinctive ...