Bhubaneswar, July 7 -- Traditional lifeguards from the Nolia community-armed with new rescue gear provided by the Adani Group-have saved 156 lives in just 10 days.
This fusion of compassion and corporate care is reshaping beach safety on Odisha's sacred coast.
Amid the crowds and chaos, a group of quiet heroes-the Nolia fishermen community, who have been serving as traditional lifeguards for generations-have been working tirelessly to keep lives safe. Over the past 10 days alone, these brave lifeguards have saved 156 people from drowning, responding with unwavering courage and speed.
Under its wider Rath Yatra seva initiatives, the Group has equipped these lifeguards with modern safety gear including life jackets, torches, rescue ropes,...