Thiruvananthapuram, July 26 -- In a rousing affirmation of its strategy to connect with travellers through digital medium, Kerala Tourism walked away with the coveted Gold Award at the PATA Gold Awards 2025 in the category of 'Most Engaging Social Media Campaign' for its groundbreaking Meme-led Makeover Campaign.
Organised by the Pacific Asia Travel Association (PATA), the awards honour exceptional achievements in the Asia-Pacific travel and tourism industry.
"The recognition is a testament to Kerala Tourism's innovative digital approach that blends humour, cultural relevance, and storytelling to spark meaningful engagement in today's fast-paced online environment," said Tourism Minister P A Mohamed Riyas.
With a cross-platform rollout ...