Thiruvananthapuram, Nov. 19 -- In an aggressive bid to make deeper inroads in Europe, Kerala Tourism conducted a string of high-energy road shows by participating in World Travel Market (WTM) London 2019 in November and showcasing its formidable eyeball-grabbing products in the emerging markets of Scandinavian countries Denmark and Finland.

Kerala Tourism Director Mr. P Bala Kiran led a high-profile official delegation, comprising prominent trade partners like hoteliers, resort owners, tour operators and service providers from the state, to WTM London and held roadshows in Copenhagen (Denmark) and Helsinki (Finland), an official release said on Tuesday.

At WTM London, Kerala Tourism set up a spectacular pavilion over 120 sq.mt area with t...