Mumbai, July 18 -- Bollywood superstar Amitabh Bachchan has remarked that "Kaun Banega Crorepati" (KBC) has always eptomised a celebration of knowledge and the intrinsic self-esteem it cultivates in aspirants who dare to dream beyond their circumstances.
Returning with its 17th season, KBC will once grace television screens from August 11, airing Monday through Friday at 9 pm. Bachchan, synonymous with the show's legacy, will return as host, continuing his long-standing association with the programme that has become a national phenomenon.
KBC has launched a new inspirational campaign for Season 17 titled "Jahan Akal Hai, Wahan Akad Hai"(Where there is wisdom, there is pride) and the campaign is directed by Vikas Bahl.
Bachchan said, "'K...