New Delhi, Feb. 19 -- ITC Limited has announced plans to scale up its Artificial Intelligence (AI)-led agriculture ecosystem, extending advanced digital solutions to Farmer-Producer Organisations (FPOs), organic farmers, and rural communities. The move aims to strengthen its flagship agri-tech platform, ITCMAARS, as part of its broader 'Next Gen Agriculture' strategy.
By deploying new Generative AI applications and Agentic AI capabilities, ITC is expanding its pioneering ITCMAARS phygital ecosystem into a resilient, connected, intelligence-driven agri-stack at scale, the company said in a statement.
"This is an integral part of ITC Chairman Sanjiv Puri's strategy and commitment to usher in 'Next Gen Agriculture' for Indian farmers. As a c...