Bengaluru, Sept. 11 -- India's aromatherapy market is on a sharp growth trajectory, projected to rise from nearly Rs 18,480 crore in 2025 to more than Rs 41,400 crore by 2031 at a compound annual rate above 14 per cent.
Seeking a share of this fast-expanding wellness space, IRIS Home Fragrances, the premium home-fragrance brand from the house of Cycle Pure Agarbathi, today announced the launch of its new Aromatherapy range.
Company executives said the collection blends traditional healing practices with modern wellness needs and is rooted in aromachology, the scientific study of how scents influence behaviour and emotions. It aims to support respiratory health, relieve stress, refresh the senses and promote relaxation.
The range features...